The Title of your website pages plays a huge role in SEO because it gives search
engines information about the content and relevance of your pages and it is the
first thing they’ll be looking at. It is important to include a keyword or two -
but don’t go overboard – and ensure you don’t repeat yourself on every page. The
more specific you are the better.
At the top of webpage’s source code you’ll normally find what are called meta tags
– the most common ones being: Description and Keyword tags. It is arguable whether
search engines use the description tag for ranking results but, it is still important
because the description tag is what users read when your link comes up, and helps
them decide whether to click on your link or not.
On the keyword tag, you want to create a list of specific terms you think people
will type when searching for a website like yours. Again, you need to find the right
keywords and be specific to each page. Avoid creating too many duplicates or variations
of the same.
Keeping your headings organised ensures your website is read correctly by search
engines, and also creates a well structured easy to follow copy for your users.
This is important because it establishes where the key points of your content are,
and helps search engines to index your website properly. Your page titles should
use the
h1
tag and additional tags should be used in a consecutive order (h2,h3,etc.) to help break down you text with subheadings.
They say ‘A picture is worth a thousand words’, well, not in SEO. Search engines
are unable to read images, and using a brief descriptive phrase together with your
images is a good way to add relevant information to your website. In addition, image
alt attributes help visually impaired people, who use a screen reader to access
your website, know what your image is.
In the same way that Alt Atributes work for images, Title Attributes (the little
“tip” that pops up when you place your mouse over a link) on links, is another important
step to improving your website.
You should always use a descriptive text for your links – “click here” hardly helps
the search engines to identify what the link is; instead you should use something
like “view our services page”. This will add value to your link and relevancy to
your pages.
A sitemap is a list of ALL the pages on your website, and should be a must for any
site. Not only does it help users to easily find what they’re looking for in a couple
of clicks, but it is also used by search engines to index your website, find relevant
information and link to all your content.
Content is King. Having a well written copy on your website is one of the key aspects
of optimisation, and while it is important to include your keywords within the text,
it is equally important to not overdo it. Search engines love clean and clear information,
it helps them find relevant information and establish the relation among your pages,
effectively earning great links which will translate in higher rankings. Just write
naturally.
Yes, we know, you’re wondering what a Robot.txt file is, and probably thinking we
have gone mad. Well, don’t worry; it is simpler than it sounds. A robot.txt file
is a file to add to your website project, which tells search engines what pages
to read and which ones to ignore, and there is plenty of information on the web
on how to create your own.
One of the elements search engines throw into the mix to establish your page rank
is the number of links pointing to your website. Link building can be a risky business,
especially with the appearance of link farms, and it is better left in the hands
of our MediaBUG experts but, if you have genuine relevant content you’ll start to
see other websites linking to you and your page rank going higher.
You didn't really think we were going to give it all away, did you? Still, even
if we tried, it’d be really hard. The competition of the online market is fierce,
and growing every day. Not only are more and more businesses waking up to the reality
and the potential of internet marketing, but search engines are constantly evolving,
which makes optimisation an intricate process.
MediaBUG have years of experience and a great team of people who specialise on the
many areas of search marketing. So, if you are serious about the growth of your
business, you need to work with people who know what they’re doing and we do.