Pay-per-click
Effective targeted marketing with instant visible results. Put your campaigns in the hands of our experienced
BUGs to ensure your budget is spent wisely and effectively.
Pay per click (PPC) is a form of online search marketing where you, the
advertiser, pay only when a user clicks on your advert. And, it guarantees
that your advert displays only if it is relevant to the user’s search
query. This makes PPC a highly effective way of driving relevant traffic
to your website. It also allows you, and us, to monitor exactly how the
campaign is performing and, by constantly refining it, you will achieve
excellent Return on Investment (ROI) from the outset.
Our PPC Bugs have years of experience in creating and managing campaigns
for an array of clients. We will carry out detailed research into your
industry and your competitors, and by working closely with you we aim
to create a highly targeted, affordable and clear view campaign.
At MediaBUG, we have years of experience with proven success in PPC. Our
detailed management approach together with the right keywords, targeted
ad copy and relevant landing pages, deliver high quality campaigns which
constantly achieve results.
We ensure that:
- We understand your business and your objectives
- Set up a tailor made campaign with an effective bidding strategy
- Use as many targeted phrases as possible to achieve the best possible
placement for the lowest possible cost
- Test, analyse and test again to optimise the campaign and maximise your revenue
We do extensive research into your industry and your competitors to create
a focused and targeted strategy, meaning you will only bid on relevant
keywords that will drive, not generic browsers but, potential customers
to your website and effectively, return higher conversion rates.
The core of our PPC campaigns
Our BUGs have developed expertise on all stages of the PPC process and
are constantly looking for new ways of improving the effectiveness of
your campaign – vital in a dynamic marketplace.
Keyword, keywords, and keywords
A relevant list of keywords
is the start of any good PPC campaign. Not only will this drive more traffic
to your website, it will also mean you pay less for each click.
Copyrighting
Pay per click advertising has strict guidelines
and we make sure we follow these tightly to produce copy that is effective
and relevant to your keywords.
Landing Page Optimisation
It’s crucial to ensure that, once
users click your advert and land on your website, they find exactly what
they are looking for and, ultimately, get it. An optimised landing page
will help maximise your conversion rate.
Account Management
Although the concept of PPC is simple,
day to day management of a campaign is very time consuming and can proof
to be exhausting. Do you really have time to effectively manage all your
keywords or adjust your biddings to ensure positions don't slip? Do you
know how many keywords you should have per group? Or understand price
differences between match types? Whether we take over, or build a new campaign
from scratch, MediaBUG’s dedicated team will help increase your ROI (Return
on Investment) and minimise your advertising spend.
PPC Reporting
Every click is monitored and every keyphrase
analysed. As part of our management service we will send you detailed
reports where you will see how each advert is performing. Our reports
also include advice on what we think is the way forward and how we plan
to continue to grow your business through PPC.
Consultancy
Broad, Phrase, Exact? What is it all about?
If you prefer to manage your PPC in-house, but feel confused about all
the terminology, we can help you get started and tackle some of the basic
rules of PPC. We can also help you improve on your existing campaign by
providing an analysis of your current strategy and give you advice on
how to improve it.
There is no substitute for experience in PPC and, we have a lot of it.
Give us a buzz today to get started.